![]() For the Tennessee portion, Pursuit Spirits doesn’t specify the distillery but knowingly acknowledges that it is “NOT located in Tullahoma.” Which is to say, this is one bourbon containing Tennessee whiskey that isn’t from Dickel for once, as is usually the assumption whenever “TN” is on a bottle. The Kentucky juice was sourced from the fast-rising Bardstown Bourbon Co., while the New York whiskey is from Finger Lakes Distilling. This is a blend of straight bourbon whiskeys from three different states: Kentucky, Tennessee and New York. That whiskey is the newly released Pursuit United Bourbon. Given that each of those releases was usually in the 150 bottle range, though, Bourbon Pursuit needed a more standardized, universal flagship brand if they ever wanted to take this thing to a bigger stage. There are few in whiskey media that take such an in-depth and objective approach to covering the width and breadth of the industry.Īnd now, they have their own flagship whiskey! In actuality, Bourbon Pursuit founded their company Pursuit Spirits a few years back, and releases to date have largely been single barrels of various unique, cask-strength whiskeys from states such as Indiana, Tennessee, New York and even Washington. To date, hosts such as Ryan Cecil, Kenny Coleman, Lauren Coleman and bourbon industry dynamo Fred Minnick have produced almost 300 longform podcast episodes, ranging from simple reviews to sprawling roundtable discussions of breaking news and industry topics. But there’s also the rapidly expanding world of whiskey media personalities, and few are more visible than the team behind Bourbon Pursuit.īourbon Pursuit is a podcast, or perhaps more accurately a network of various podcasts and videos, all centered around different aspects of American whiskey. Most of the stars of this industry are those who work in it-the master distillers and blenders, the distillery owners and mouthpieces. It stands to reason, then, that with celebrity owned and sponsored bourbons being all around us, the “celebrities” of the whiskey media world itself would eventually get into blending and marketing bourbon rather than just discussing and evaluating it. In other cases, it’s just a shameless cash grab, with a singer slapping his approval across a 2-year-old bottle of 80 proof, sourced straight bourbon and hoping for the best. Sometimes, it’s in the form of background investment and a more quiet ownership role, ‘ala Peyton Manning and Sweeten’s Cove Bourbon. ![]() Bands and actors have piled on the bandwagon to launch their own bourbons in particular, and seemingly every country singer with aspirations of starhood has attempted to hitch his wagon to some kind of whiskey. Embedding is permissible.In the last few years, you’ve no doubt noticed an influx of bourbon brands on the shelves, and although many of them don’t specifically bear the face of an entertainer or celebrity on the bottle, that is indeed the genesis point for many new brands on the bottom and mid-shelf. You may not reproduce or use clips in monetized content unless approved. © The work here is copyrighted and owned by Bourbon Pursuit LLC. Talk about what went into the packaging design. ![]() How do you decide what bourbon goes into each brand? ![]() How did you get into bourbon and end up at Buffalo Trace? Tell us about your role at Buffalo Trace.Īny brands you are putting more effort behind?Īre you going to have a part in Early Times? What's the most ridiculous thing someone has tricked you into doing or believing? This week’s Above the Char with Fred Minnick talks about decanters. We’re talking oak harvested from all over the world and some of the oak being hundreds of years old. It’s a line extension that focuses on the effect different types of oak have on the bourbon. Joshua Steeley, Marketing Director for Bourbon at Buffalo Trace, joins the show to cover the Old Charter Oak series.
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